Understanding the Relationship between SMS Services and Marketing Campaigns

Let’s start with marketing campaigns. What do they typically include? Promotions, right? You tell your customers that there are some offers they can avail, either online or by visiting your store. It won’t be a surprise if you say that you use mailers for this purpose. Mailers for one don’t work, at least not anymore. Marketing campaigns also often include coupon distribution. It is a possibility that you send coupons through mail. Be honest; how many of them are actually used? Not many. However, if you send the same coupons as texts, they are 10 times* more likely to be used by your customers.

So, if SMS services and marketing campaigns do share a relationship, it’s of improvement – business SMS improves the results that campaigns usually deliver. Take for example, reminders. Let’s say you have already informed the customers of some upcoming promotions. They are likely to expect that you’d remind them in due time. Voicemail or phone calls can be highly intrusive and for that matter time consuming as well. Try reminding them through texts and notice the difference for yourself.  More importantly, SMS, unlike other marketing tools, makes it easy for you find out whether or not your campaigns are successful.

Simply calculate the opt-out and delivery rates** for each of the campaigns and that should take care of it. All said and done, the relationship between the two can be even more interesting if you keep pace with the times. Say, if you use web or computer SMS, it is then possible for you to execute the campaigns even when you are on the move, increasing the chances of getting better results.

*http://www.international.to/index.php?option=com_content&view=article&id=10752:10-creative-marketing-ideas-using-sms-text-messages&catid=309:pitchengine&Itemid=446

**http://www.marketingmag.com.au/news/five-keys-to-improve-your-sms-campaigns-45657/#.UniJiHCnr8o

SMS Service for Marketing and Promotion

SMS Gateway

If your sales have not been that great of late, it’s time for you to think outside the box. For that matter, consider SMS, a powerful channel that’s known to drive instant response not only from the existing customers but from the prospects as well. Just so you know this is what you can do with SMS:

•Manage promotions through opt-ins

•Set up and run competitions

•Include prize draws in your marketing strategies

•Inform customers of upcoming demos and VIP events

However, for all this and more, what you need is an SMS service, one that turns every promotion in an opportunity to improve your bottom line. Of course, you should not opt for just about any service if you want good results. Look for the answers to these questions to find a suitable one:

•Can you set up templates and groups?

•Is it possible for you to enable multiple users?

•Do you get to track the daily message limits?

•Can you find out who’s responding and who’s not?

•Do you get any kind of report?

•Is the service uptime more than 99.99%?


If your answer is yes, to at least 3 of the above, you have found a reliable provider for SMS service in Australia. Rest assured they can help you sell your products and services.

Be Wary of Cheap SMS Services and look for better options

SMS Business

Gone are the days when only businesses and enterprises made use of SMS services to communicate with their customers. Today, even the governments leverage these services to send automated reminders, manage rostering and staff communications and mobilise their teams. As a result, the demand for these services is increasing by the day. This in turn has given an opportunity to some of the SMS service providers to offer what they often call ‘cheap services’. Here’s why these seldom meet the expectations:

•Susceptible gateway uptime: You are told that you are getting a highly advanced SMS gateway, but the next thing you know, the gateway uptime begins to look shady. Cheap services are unlikely to come with 100% uptime guarantee and so you can’t be sure if your messages are actually delivered.

•Connection failures: Such failures are common, but the problem is that the providers of the so-called cheap SMS services fail to route via alternate carriers. Consequently, your messages simply hang around.

•No monitoring: You pay for the services, but don’t get the desired results. That’s because a server or a gateway may fail and the worst part is that the provider may not even notice it. Also, there’s unlikely to be anyone out there for managing the flow even during the peak periods.

•Lack of safety and security: When you use an SMS gateway in Australia and pay a ‘cheap’ price for it, you may be at the risk of losing your data because of the lack of high-level encryption and VPNs. 

SMS Online

To cut the long story short, do focus on the prices and in fact look for competitively-priced services, but do not comprise on the safety of your data or at least seek 100% gateway uptime. Look for a reliable service provider.

Reliable Australian Business SMS from PC

Email to SMS

In a competitive market, it is hard for a business to survive unless there is high business activity. Visibility is everything in a limited market. Now, when there are hundreds of competitors in the region, then getting the target consumer base to notice your business will be a hard thing. There are a number of techniques and mediums that can be used to make people realise the existence of your brand name in the market. Budget has to be managed in such situations when various marketing techniques are being used in the process.

SMS Gateway

Using mainstream marketing mediums can be very expensive, and it can put a big dent in the company coffers if there are no sales to offset the costs. This is the time to use mediums that provoke the consumer to connect with your business instantly. Print media advertising is typically very expensive; hence alternative methods have to be used to reach out to the masses. With the advancements made in the telecom industry, people have come up with a number of ways to make the consumers become aware of the products available to them. Mobile media has been a good medium for such a situation. Sending promotional SMS from PCs is a great way to make the marketing profile more centralised and cost effective at the same time.

Computer SMS

This is the right time to go to SMS specialists in Australia that open up a reliable business SMS gateway for other businesses. Good business managers have realised that going through conventional mediums will only make their expenses become higher. Generating good profits also means that the costs endured to make a proposal come to life have to be minimised to the maximum limit. SMS from PC is a great technique because everything can be managed through the desktop itself.

The message sent to the consumers has to hit the mark at the moment the target consumer base receives the message on the handsets. It is an undeniable fact that most people open up their message the moment they receive it which makes SMS marketing highly effective. Every message has to count, and that can only happen if the message itself is built to attract consumer attention within the instant the message is opened. This system also allows the consumers to directly get in touch with the business when they are interested in their product. Easily mitigate the problems of the company using this automated system, and work with hundreds of individuals. You will not have to chase people around to make things happen.