Let’s start with marketing campaigns. What
do they typically include? Promotions, right? You tell your customers that there
are some offers they can avail, either online or by visiting your store. It
won’t be a surprise if you say that you use mailers for this purpose. Mailers
for one don’t work, at least not anymore. Marketing campaigns also often
include coupon distribution. It is a possibility that you send coupons through
mail. Be honest; how many of them are actually used? Not many. However, if you
send the same coupons as texts, they are 10 times* more likely to be used by
your customers.
So, if SMS services and marketing campaigns
do share a relationship, it’s of improvement – business SMS improves the
results that campaigns usually deliver. Take for example, reminders. Let’s say
you have already informed the customers of some upcoming promotions. They are
likely to expect that you’d remind them in due time. Voicemail or phone calls
can be highly intrusive and for that matter time consuming as well. Try
reminding them through texts and notice the difference for yourself. More importantly, SMS, unlike other marketing
tools, makes it easy for you find out whether or not your campaigns are
successful.
Simply calculate the opt-out and delivery
rates** for each of the campaigns and that should take care of it. All said and
done, the relationship between the two can be even more interesting if you keep
pace with the times. Say, if you use web or computer SMS, it is then possible
for you to execute the campaigns even when you are on the move, increasing the
chances of getting better results.
